Blooming Privacy Policy

Blooming, Inc. (“Blooming,” we,” “us,” “our”) is committed to protecting your privacy and ensuring you have a positive experience on our website and in using our products and services (collectively “Products”). Blooming licenses its collaboration technology from Moxo, Inc, a third-party developer who creates collaboration applications (“Moxo-enabled Apps”). This policy covers the information collected by Blooming branded Moxo-enabled Apps and is applicable worldwide. This policy outlines our personal information handling practices for both online and offline data.

This privacy policy describes the types of personal information we collect and process, how we use it, how long we keep it, when it is shared, how you can manage it, and how we secure it.

If you give us personal information, we will treat it according to this policy. This policy may be updated from time to time and our website will indicate when the policy has been updated. You may access the current version at any time by clicking on the “Privacy Policy” link at the footer on our website. In some agreements with our customers and licensees, we may have provisions related to handling of personal information which may supersede the provisions of this privacy policy.

What kinds of information do we collect?

We collect a variety of “Personal Information” which can include information that can be used to identify an individual, such as name, email address, postal or other physical address and job title. We collect such information from users of our Products. In connection with billing customers, we may also collect financial information such as credit or debit card numbers, bank account numbers, and customers’ billing and payment history. Our Products allows users to post and communicate all types of content, which may include Personal Information regarding individuals.

In some cases, Personal Information from Moxo-enabled Apps is collected and retained by Blooming. We also collect Personal Information related to persons who we believe might be interested in our Products and media and industry contacts for use in marketing and promotional activity.

How do we use this information?

We use this information to:

• communicate with our customers regarding their use of our Products
• provide technical support to our customers, to bill our customers, and communicate with them regarding their accounts
• provide information and engage in marketing activities regarding our Products
• provide profiles of users of our Products to enable the use of our Products, and
• improve our Products

How long do we keep this information?

Information related to an individual associated with one of our customers is retained while the customer relationship is in place (and to complete any post-termination transactions or wind-down of activities such as service and warranty or additional phases of construction) or until we are advised that the individual is no longer associated with that customer.

Information related to individuals will generally be deleted when the purpose for which the information was being used no longer exists.

When do we share personal information?

We do not sell or rent your personal information to third parties for purposes unconnected to our use of the information described above. However, we may provide personal information to other parties to help us accomplish the uses described above. Such sharing of information includes:

• parties which we contract with to help us provide the Products, including subcontractors, agents, and third-party service providers (such as data centers)
• parties who assist us in our marketing and promotional programs, and
• parties which assist us with payment processing services.

We provide the third parties with the minimum amount of personal information necessary to fulfill the terms of the predetermined service or transaction, and none of these third parties are permitted to use your personal information except for the purpose of providing a specific service on behalf of Blooming.

We may also provide information to third parties in connection with legal matters, which includes:

• providing information where we are legally obligated to do so (such as subpoenas or court orders),
• and in connection with the investigation, prevention or assisting law enforcement with respect to suspected or known illegal activities, fraud, threats, violations of our terms of service, or as otherwise required by law.

We will ask for your consent before we use or share your information for any purpose other than the reason you provided it or as otherwise provided by this policy. In order to let us know your preferences, we will require action on your part, such as checking the appropriate option, to indicate your consent.

How can I manage my personal information retained by Blooming?

If you believe Blooming is in possession of your Personal Information that you want modified or deleted, you may send an email request to Service@Blooming.com. We may need to retain some Personal Information for the period of time necessary for legal proceedings, legal requirements or for settling your account.

If you have additional questions regarding your disclosure choices and Blooming’s policies regarding receipt of promotional email, you may contact Blooming by sending an
email with your name and email address to Service@Blooming.com.

How do we secure your information?

Blooming is committed to protecting the Personal Information you share with us. We utilize a combination of industry-standard security technologies, procedures, and organizational measures to help protect your Personal Information from unauthorized access, use or disclosure.

When we transfer banking information over the Internet, we protect it using Secure Sockets Layer (SSL) encryption technology embedded in the Moxo-enabled App. While we strive to protect your Personal Information, we cannot ensure the security of the information you transmit. We recommend you take every precaution in protecting your

Personal Information when you are on the Internet. For example, change your passwords often, use a combination of letters and numbers when creating passwords, and make sure you use a secure browser.

In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

We will comply with a request from a consumer to delete information concerning them subject to the exceptions in the California Privacy Laws. We do not sell personal information, as “sell” is defined in the California Privacy Laws. We will not discriminate in a manner which violates the California Privacy Laws against a consumer exercising his or her rights under the California Privacy Laws.

Should you have any privacy-related questions or comments related to this privacy policy, please send an email to Service@Blooming.com.

Policy updates: Blooming may amend this privacy statement from time to time, and at any time. We will post a notice whenever this privacy statement is materially changed. Your continued use of the Blooming website or Products after any change will signify and confirm your assent to those changes.